Acquisition to accelerate evania video’s presence in programmatic video advertising

Berlin, 18.09.2017: Main Capital Partners has acquired a majority stake in the programmatic video solution provider evania video GmbH. Based in Berlin and with a strong local presence, evania video has shown impressive growth rates since founding in 2016.

By acquiring a majority stake, Main Capital will actively support evania video in further international expansion, as well diversifying and strengthening the company’s offerings, among others through selective and complementary acquisitions. Although there are no immediate changes expected in the current business, with the support of MCP the companies expect to continue broadening the solutions, services and markets of evania video.

We are thrilled to have Main Capital Partners onboard as a majority shareholder, and are confident that they are the ideal strategic partner for the continued and accelerated growth of evania video programmatic video advertising solutions.” (Oded Shoham, CEO and Co-Founder, evania video GmbH)

Quote from MCP
evania video offers a self-developed, innovative solution for international publishers and sales houses to efficiently monetize the constantly increasing demand for video inventory. In addition to continuing the already demonstrated impressive growth, we see significant opportunities to further expand the business through intelligent acquisitions in the highly dynamic Advertising and Marketing Technology market.” (Charly Zwemstra, Managing Partner, Main Capital Partners)

About Main Capital

Main Capital is a private equity and Mezzanine Capital investor with an exclusive focus on the software sector in the Benelux and DACH area. Within this sector, MCP are the most specialized company in management buyouts and later-stage growth capital. Main Capital has approximately € 300 million under management for investments in mature but growing software companies in the Benelux and DACH area. An experienced team of professionals manages the Private Equity Funds.

About evania video

evania video GmbH focuses on providing Publishers and Sales Houses with a proprietary and complete programmatic video advertising solution, including robust player technology, strong monetization options, and a wide variety of premium video content. The company has a strong foothold in the DACH publisher eco-system, and has recently begun to expand its business to other international markets.


Press contact:
Jana Balusikova
evania video GmbH
+49 30 346 4664 – 22